The origin of Brand name
The name ‘SAWANOTSURU’literally means ‘crane of the swamp’. The origin of the name comes from Japanese mythology.
~Once upon a time, a deity(倭姫命) found a crane crying and holding a sheaf of rice in its beak at the swamp near Ise shrine.(伊勢神宮)
She was moved because even a crane would offer rice to the shrine.
She ordered another deity(伊佐波登美神) to brew sake from the rice and offer it to the god of the shrine.
In Japanese, swamp=SAWA(沢)which has a good image like an oasis that provides animals and plants with an enough water and sunlight.
We hope our sake can also enrich man's life like the swamp.
| 1717 | Established |
|---|---|
| 1885 | Created“澤の鶴”(SAWANOTSURU) trademark |
| 1898 |
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| 1919 | organized as a joint-stock company. |
| 1949 | started exporingt to Hawaii, Los Angeles, San Francisco |
| 1950 |
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| 1962 | founded first brewery 四季醸造蔵*「西蔵」 “NISHI-GURA” |
| 1971 | founded second brewery 四季醸造工場「瑞宝蔵」 “ZUIHO-GURA” |
| 1978 | constructed the “Sawanotsuru Museum” |
| 1980 | The museum was recognized as a cultural property of Hyogo prefecture |
| 1987 | “DAIGINJO BYAKUROURAN”,“DAIGINJO ZUICHO”and “GENSYU”won The Gold Medal at the 25th annual Monde Selection |
| 1991 | designed a new SAWANOTSURU trademark and Corporate Identity |
| 1995 | All wooden breweries and the museum were destroyed by the Great Hanshin-Awaji Earthquake. |
| 1999 | rebuilt the“Sawanotsuru Museum” |
| 2001 |
The number of visitors to the Museum since it opened in 1987 surpassed a million people. Acquired ISO14001:2004 |
| 2005 | “GINJO HITOHANA GLASS” won The Grand Prize and The Design Prize at the 2005 Japan Champion Cup conducted by Sakebunka Institute |
| 2006 | Sawanotsuru brewery won The Prestige Award at the 45th Monde Selection |
| 2007 | Revised ISO14001:2004 in March 14 |
| 2010 | Revised ISO14001:2010 in March 14 |
*Shiki-jozo-gura四季醸造蔵
Automated brewery which maintains an even temperature which allows sake to be brewed year-round.




