Toshiyuki Kita designed new sake products MINUME and NADAKIMOTO for the traditional sake company Sawanotsuru.
The design is unprecedented and unique. He made half of the bottle glass shiny and half frosted.
The bottle image of MINUME is a color of sea reflecting the morning sun. That of Nadakimoto is a color of extended deep sea.
The letter of western alphabet “SAWANOTSURU”and“SAKE”are noticeable on each labels without using traditional Japanese Kanji.
It was designed by inspiration of golden era of rice and famous spring water that are essential for high‐quality sake brewing.
Those labels show that Sawanotsuru with long history suggests the new way to enjoy sake. It is different from existing traditional style.
That means Sake becomes an international drink.

